US market entry · Operated, not advised

You don't need a US strategy. You need a US operation.

Basics builds and runs the US side of your business with very knowledgeable executives — entity, compliance, logistics, strategy planning and business development — so you can pilot the US market as fast as possible and get valuable signals for growth. Without hiring a team. Without handing your company to a distributor.

Talk to us See how we're built

180 daysFrom engagement to a fully built running operation

3 marketsCompanies currently served: Brazil, Paraguay and the UAE

$15M+Annual revenue built by our operators in prior ventures

No local hiresRequired from you to begin

The US Multiplier

Why the world's most competitive market is also your biggest opportunity.

The United States represents roughly 4% of the world's population and over 25% of global GDP. But the number that should stop every foreign founder cold is this: in global corporations we've worked at, the US represented less than 20% of users — and over 70% of revenue.

Volume lies. Revenue tells the truth.

In most global operations, the US sits third or fourth in raw users — behind Latin America, behind Asia, behind EMEA. It is almost never third in revenue. In companies already well established there, the US routinely accounts for 75 to 80% of worldwide revenue and profit. Not because American users are more loyal — because they spend more, buy more frequently, and operate in an economy built to convert attention into revenue.

Your company is worth a fraction of what it could be.

If you are running a successful business in Brazil, Colombia, Mexico or anywhere in Latin America — and you do not have a real US presence — you are leaving the most valuable version of your company on the table. For every dollar invested in structure, people and infrastructure in Latin America, the return in the US can be 6x to 10x — driven by purchasing power, access to capital and a consumer market with no equivalent anywhere else in the world.

The catch — and it is a real one.

None of this comes cheap or easy. People cost more. Infrastructure costs more. Media investment runs higher. The penalties for a poorly executed launch are steep: a wrong distributor, a compliance failure, a misread channel — any one of these can consume a year and a meaningful budget and leave you with nothing but a lesson. Most foreign companies that fail in the US don't fail because the market rejected them. They fail because they entered underprepared, underresourced, or alone.

The unfair advantage we offer.

Having a C-level team with direct experience at companies like Meta and ESPN — executives who have seen firsthand how the US market works from inside the most successful media and tech companies in the world — is not something most foreign brands can hire directly. The cost alone is prohibitive. Our model makes it possible. You get the expertise, the playbook and the operating team without building it yourself. The US market will not wait. But you don't have to enter it blind or alone.

A proper US presence can multiply your company's valuation by 6x to 10x. Not because the US is magic — because investors, acquirers and partners in every market on earth price US traction at a premium no other geography can match.

Talk to us about your opportunity

02 The problem

Four ways a US launch goes wrong.

Companies rarely lose the United States because the market said no. They lose it before the market ever gets to answer, understand the key selling points or get the right signals to take decisions.

The distributor black box

You gave someone exclusivity. Eighteen months later there are no reorders, no data and no explanation. You still can't tell whether the market rejected you, or your distributor simply didn't work.

Paying for a presence that doesn't sell

There's an LLC. A CPA. A warehouse contract. You still need a sales team, active partnerships and real business development to understand what works. The invoices arrive every month. The revenue doesn't.

Market Development

You show up at events, hand out business cards, leave samples and make connections. But without continuity, deep channel knowledge and someone driving the relationships forward every week, the follow-ups fade and nothing converts.

Remote Logistics Nightmare

National and state compliance, FDA registration, customs, warehousing, fulfillment, returns, customer support — all of it running remotely, in a country you don't operate in yet, with no visibility into what's actually happening.

None of these are strategy problems. Every one of them is an operating problem. That's the part we do.

03 Our model

One US operation. Shared across a few companies.

A proper US launch needs legal, regulatory, logistics, e-commerce and commercial leadership. Hired directly, that's a team — and roughly $300k to $500k USD a year before your first sale.

So most companies never build it. They send a part-timer, or a distributor, or nothing at all. Then they wonder why the US didn't work.

Basics runs one senior operating team across a small number of non-competing companies. You get the whole function. You pay a fraction of it, because you aren't the only one carrying it.

That's the entire idea. It's why we cost less than a team and do more than a consultant.

Category niches are held exclusively. We will not run two companies that compete with each other and we have very limited capacity to deliver the quality we aim for.

Route	Cost to start	What you get	What you learn
Hire a US team	$300k to $500k/year	Full control	Slowly, expensively
Appoint a distributor	Low	Someone else's priorities	Almost nothing
Basics	$6k to $12k/month + success fee	A working operation	First signals in 90 days · Full operation in 180

04 Deliverables

What you actually end up with.

Not a report. Not a deck. A functioning US business and the numbers to judge it by.

A US company you own

Entity, structure, banking and tax position — in your name, not ours.

Product that reaches customers

Customs clearance, registrations, compliance before shipping (not after). Warehouse, fulfillment, returns, support, improvements.

Product Management

Product management strategy, converting listings, Amazon/Walmart/TikTok Shop/D2C best practices.

Thousands of customers you can own

Who they are, where, what they bought and key Creator-Led strategies to scale this exponentially.

Unit economics for your board

Acquisition cost, margin after landed cost, repeat rate. Numbers instead of opinions.

A decision you can defend

Invest, adjust or stop — with evidence behind it.

05 Process

Four phases. Fast Pilot customized to your business. Then a real decision.

You are not paying us to figure it out. You are buying a sequence that has been run before, adapted to your category.

PHASE 01Weeks 1–2

Assess

Your category, your regulatory exposure, your pricing against the US shelf and your realistic channel. If the US isn't right for you yet, we say so here — before you've spent anything meaningful.

PHASE 02Weeks 3–8

Build

Entity, tax structure, regulatory filings, logistics and your US commercial presence. Everything required to legally and physically sell.

PHASE 03Weeks 8–12

Test

We go to market on a planned budget in the right channels, and instrument all of it. This is not a launch campaign. It's an experiment built to give you the right business signals.

PHASE 04Month 4

Decide

You get the numbers and our honest reading of them. Scale, adjust or stop. Sometimes the right answer is stop, and we will tell you that.

Depending on the business niche and required customization, expected timeline might vary and we will let you know right at the beginning.

06 Clients

Three companies. Three markets.

Two of the 3 companies we are currently working with, in detail — rather than a wall of logos that doesn't mean anything.

Dubai, UAE · Luxury Fragrance

Arabic Luxury Perfume Company (Confidential)

A Dubai-based luxury perfume brand specializing in fragrances that combine the tradition of Arabian perfumery with contemporary touches. The brand seeks to redefine luxury by offering sophisticated yet accessible fragrances inspired by the heritage of the Middle East and the modernity of Dubai — scaling through creators on TikTok Shop. More than 43 SKUs, Entity Creation, Accounting, FDA registration, Warehouse, Fulfillment, Product Management, Business Development.

Status: In Launch Phase
Expected first sale: Within 90 days

Brazil · Sports Equipment

Fiore Sports

Water Sports Equipment Manufacturer with +50 years of experience that provides Olympic-Grade Pool Platforms, lanes, and +700 SKU/Accessories for swimming, with customization and competitive pricing. Services include import/export, customs clearance, local assembling, packaging, design, product management, marketplaces, D2C, retail stores and B2B business development.

Result: $1M during Pilot Phase
Time to first sale: 35 days

— Our position

Start with the basics. Then invest.

Most companies commit capital to the United States and then try to find out whether it was a good idea. We think the order is wrong. Build the foundation, run a real test, read the evidence — and only then decide how much to put behind it.

07 Company

Basics is new. The operators aren't.

We started Basics in 2022 because a proper US presence can multiply your company value 6x to 10x — and we kept watching good companies miss this opportunity for lack of awareness or lose the US market for reasons that had nothing to do with their product.

Luis Olivalves has moved regulated and non-regulated consumer goods into the United States and scaled them — building the US operation for brands like MUNDIAL, CALIFORNIA WAVES and others representing over $15M in annual revenue during Pilot Phases — experience that directly shaped the Basics model. Import and export, customs, warehousing, product, sales, creative, media ads, support. The unglamorous parts, done personally. Luckily he has the access and networking to do that fast and efficiently.

TEN years working for META — most recently as Senior Director of Global Creator Partnerships, running a $200M budget and a team of 35 across four Continents, helping the most successful public figures, creators and media groups to achieve their goals, brought Basics alive. Working with them inevitably meant launching their own brands and making their IPs successful, mainly through digital and social. That's where it all came to light: what US success could mean for any company across all four Continents. Especially in a moment where almost all new brands are now sold through creators. Demand generation and customs paperwork are two halves of the same job.

Is it just Luis? No — we work with several local, regional and state service providers and professionals to address all business needs: designers, creative agencies, media agencies, brokers, accountants, infrastructure, and more.

Luis Olivalves — Founder

At a glance

Headquarters: Los Angeles, CA
Operating since: 2022
Companies served: Three, actively
Languages: PT · EN · ES · IT
Markets operated: BR · US · MX · CO · AR · UK · SG

08 Fit

Who this works for. And who it doesn't.

A good fit

You have real demand at home. You're expanding something proven, not testing an idea.
Your product is physical — fragrance, beauty, supplements, food and beverage, sports equipment, consumer goods.
You move fast, take decisions and want a partner that can give you a clear answer in a short period of time rather than a paper plan in twelve months.
You want to own the US entity, the customer data and the channel relationships at the end. Not rent them.

Not a fit

Pre-revenue companies looking for a market to validate an idea in.
Companies that want marketing only. There are better and cheaper agencies for that.
Anyone who needs the US to work, rather than needing to know whether it will.
Brands looking for a local distributor or reseller to hand the market off to.

09 Contact

Tell us where you're stuck.

No US presence yet, a distributor that isn't working, or an operation that isn't selling? Tell us which, and we'll tell you honestly whether we can help.

We read every enquiry ourselves and reply within two business days — including when we don't think we're the right fit.

Received.

We'll read it properly and come back to you within two business days — including if we don't think we're the right fit.